IC88 MARKETING AND PUBLIC RELATIONS - 14
| Q1.Which of the following cannot be the type of ethical dilemma? |
| Truth vs. loyalty. |
| Short term vs. long term. |
| Individual vs. community. |
| Justice vs. mercy. |
| All the above. |
| Q 2. Which of the following is not an advantage of distribution channels? |
| Increase the cost of distribution. |
| Support by way of advice. |
| Supplements for promotional activities. |
| A source of market intelligence. |
| The widespread reach of producers. |
Q3.
Name the process of disaggregating the total market on the basis of characteristics. |
| Segmentation. |
| Marketing. |
| Partition. |
| Assemblage. |
| Orientation. |
| Q4.Which insurance company was unable to fulfill the obligation of minimum business requirements in rural areas? |
| Life Insurance Corporation of India. |
| New India Assurance of India. |
| General Insurance Company. |
| United India Insurance Company. |
| The Oriental Insurance Company. |
| Q5.Customers buy product because they see __ in the product. |
| Quality. |
| Value. |
| Price. |
| Quantity. |
| Configurations. |
| Q6.The gap between a customer’s expectations of service and perception of service actually delivered is known as__. |
| Communication gap. |
| Service gap. |
| Quantity gap. |
| Performance gap. |
| Delivery gap. |
| Q7.Which of the following is not considered as a component of holistic marketing? |
| Relationship marketing. |
| Superior Marketing. |
| Integrated marketing. |
| Internal marketing. |
| Societal marketing. |
| Q8.In atopic of marketing management, what is the aim of the marketing process? |
| Personal selling. |
| Profit maximization. |
| Customer satisfaction. |
| Sales maximization. |
| Increase production. |
| Q9.The first Indian life insurance company was_. |
| Life Insurance Corporation of India. |
| The Lloyds coffee house in London. |
| Bombay Mutual Assurance Society Ltd. |
| General Insurance Corporation of India. |
| None of the above. |
| Q10.Which of the following is an element of augmented service offerings? Accessibility of the services. Interaction with a service organizations. Customer participation. Supporting services. |
| Only (i)&(iii) |
| Only (ii)&(iv) |
| Only (i),(ii)&(iii) |
| Only (iii)&(iv) |
| Only (ii),(iii)&(iv) |
