IC88 MARKETING AND PUBLIC RELATIONS - 15
| Q1.In insurance which marketing method can influence the customers at maximum? |
| Advertisement. |
| Personal selling. |
| Promotion. |
| Product. |
| Price. |
| Q2.The non-life insurance business in India was nationalized in |
| 1972 |
| 1976 |
| 1973 |
| 1974 |
| 1971 |
| Q3.Which of the following is not an example of leisure services? |
| Cinema. |
| Theme park. |
| Advertising. |
| Restaurant. |
| Gyms. |
| Q4.If there is no _ there is no marketing activity. |
| Place |
| Price |
| Product |
| Exchange |
| Human resource |
| Q5.Those who believe that organizations must be socially responsive argue that Corporate power, vast in _, must be brought to bear on certain social problems if the latter are to be solved at all. |
| Integrity |
| Humanity |
| Intelligence |
| Potential strength |
| Social strength |
| Q6.A regular program of contacts between the insurer and its customers helps to- |
| Explain each other’s stands. |
| Strengthen favorable relationships. |
| Eliminates possible misunderstandings. |
| Clarify expectations from each other. |
| All the above statements. |
| Q7.segmentation is usually done on the basis of |
| Geographic |
| Demographic |
| Buying behavior |
| Psychographic |
| All of the above |
| Q8.Which of the following is not a major reason for the growth of the service sector? |
| An increasing number of new products. |
| Greater concern about ecology and resource scarcity. |
| Greater life expectancy. |
| A higher percentage of women in the labor force. |
| All the above reasons are true. |
| Q9.Which of the following is not true regarding ethics? |
| Ethics is the same as law. |
| Ethics is contextual. |
| Ethics deals with questions of right and wrong. |
| Ethics in business is not an ethical outside business. |
| None of the above statements. |
| Q10.Perception is a function not merely of the persons concerned but also of __ in which the events occurred. |
| Circumstances |
| Society |
| Place |
| Organization |
| Any one of the above |