IC88 MARKETING AND PUBLIC RELATIONS - 13
| Q1.Personal selling is another element of the promotion mix. personal selling would seem to be __ method of promotion compared to advertisement and publicity. |
| Better |
| Cheap |
| Effective |
| Efficient |
| Expensive |
| Q 2. Which of the following can be the example of products whose demand is generated due to fortuitous emergence? |
| Synthetic detergent. |
| Mobile phone. |
| Internet. |
| Walkman. |
| All the above. |
| Q3.In the case of insurance, the product is a____. |
| Promise. |
| Brand name. |
| Policy document. |
| Agent. |
| Insurance contract. |
| Q4.Name the process in which someone can obtain the desired object by offering something in return? |
| Barter system. |
| Selling. |
| Marketing. |
| Online market. |
| Buying behavior. |
| Q5.Which of the options is not true regarding direct marketing? |
| It’s not measurable. |
| It helps in the reduction of cost. |
| Without the aid of an intermediary. |
| Based on understanding. |
| Based on E-business to survive. |
| Q6.Conceptually, the mechanism of insurance is very simple. People who are exposed to the same__ are brought together. |
| Danger |
| Risk |
| Peril |
| Situations |
| Mechanism |
| Q7.The economic activities in the Secondary Sector are referred to as_. |
| Services. |
| Goods. |
| Supporting activities. |
| Intangible products. |
| All the above. |
| Q8.Which of the following is not a tangible dominant? |
| Medicine. |
| Education. |
| Automobiles. |
| Agriculture. |
| Confectionary. |
| Q9.If the complainant accepts then within how many days the insurer has to implement the recommendation of the Ombudsmen? |
| 7 days. |
| 10 days. |
| 15 days. |
| 20 days. |
| 25 days. |
| Q10.The demand for which a consumer spends his maximum share of income is- |
| Need of product. |
| The necessity of consumer. |
| The elasticity of demand. |
| Utility of customer. |
| The comfort of consumers. |
