IC88 MARKETING AND PUBLIC RELATIONS - 12

Q1.Employee relationship marketing is commonly referred as-
   Employee motivation.
   Relationship marketing.
  Organization culture.
   Internal marketing.
   Employee recognition.
 
Q2.The focus of marketing relies upon -
   Advertising
   Publicity
   Organization
   Consumer
   Customer
 
Q3.Why the principle of marketing does not apply to services?
   Due to separability.
   Due to availability.
   Due to flexibility.
   Due to intangibility.
   Due to demand and supply.
 
Q4.Name the service which adds value to the tangible products?
   Advertising.
   Décor.
   Repairing.
   Laundry.
   All the above.
 
Q5.Which kind of barriers is postulated for the entry of competitors in the service sector?
   Higher average costs.
   Initial capital requirement.
   Produce large outputs.
   Product differentiation.
   All the above.
 
Q6.If there has been a fire in a godown and it is shown that the fire was a case of arson, what the insurance company will do?
   It will not be a case of uncertainty therefore company will not pay the loss.
  It will be a case of uncertainty and the insurer will pay the loss.
  There will be no loss and there will be nothing for the insurance company to pay.
  The occurrence of the event is due to the reason the insured, the company will pay.
   None of the above.
 
Q7.In the year 2015, who allotted Unique Identification Number to 244 reinsurers in India?
   IRDA
  GO
   Lloyds syndicates.
   Foreign reinsurers.
   NIC
 
Q8.Where the first life insurance policy was said to be issued in 1583?
   England.
   Germany.
   France.
   London.
   Japan.
 
Q9.As per the customer, what can be the product basically? I. It is an aggregate of technical features and characteristics. II. It is an aggregate of utilities, values, and perceptions. III. It is a complex cluster of value satisfaction.
   Only (ii)
   Only (ii)&(iii)
   Only (i)
   Only (iii)
   Only (i)&(ii)
 
Q10.The aim of Bancassurance is to obtain ___ of two similar businesses.
   Energies
   Synergies
   Combination
   Profits
   Growth

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