IC88 MARKETING AND PUBLIC RELATIONS - 11
| Q1.When services are bought from a new company, prospect expectations are generally based on. |
| Experience of the previous time. |
| Information read in an advertisement. |
| The explanation is given by the salesman. |
| External appurtenances. |
| All the above factors. |
| Q2.Good business decisions in terms of profit earning are__. |
| Short-term process. |
| Ethical process. |
| Non- social activity. |
| Only motive. |
| Long-term process. |
| Q3.In the case of insurance, the product is a____. |
| Promise. |
| Brand name. |
| Policy document. |
| Agent. |
| Insurance contract. |
| Q4.When was the Consumer Protection Act enacted? |
| 1986 |
| 1975 |
| 1973 |
| 1965 |
| 1987 |
| Q5.An ethical dilemma in business is- |
| To choose between two wrongs for the business benefit. |
| A conflict between alternatives, whether to choose good with less profit or bad with more profit. |
| A conflict between two managers that simply reflects their ego. |
| A conflict between two competitors for earning maximum profit. |
| None of the above statements. |
| Q6.Rural population is the lowest in which of the following states? |
| Goa |
| Sikkim |
| Assam |
| Mizoram |
| Meghalaya |
| Q7.Which government scheme will create a network of technology centers and incubation centers to promote start-ups and accelerate entrepreneurship in the agro-industry? |
| DESIRE. |
| ASPIRE. |
| EMPIRE. |
| INSPIRE. |
| REHIRE. |
| Q8.Before making a buying decision, what factor can be skipped by a customer? |
| His need to be satisfied. |
| Evaluating the alternatives present in the market. |
| Search which product has satisfied others’ needs. |
| Search alternatives that can satisfy the need. |
| He must want to satisfy that need. |
| Q9.Sustainability has given rise to a new concept of __. |
| Single bottom line |
| Double bottom line |
| Triple bottom line |
| A and B |
| A and C |
| Q10.Which is the premier research organization in life insurance marketing in the U.S.? |
| MIRA. |
| IRDA. |
| LIMRA. |
| DIMRA. |
| RAHIM. |