IC88 MARKETING AND PUBLIC RELATIONS - 11

Q1.When services are bought from a new company, prospect expectations are generally based on.
   Experience of the previous time.
   Information read in an advertisement.
  The explanation is given by the salesman.
   External appurtenances.
   All the above factors.
 
Q2.Good business decisions in terms of profit earning are__.
  Short-term process.
   Ethical process.
   Non- social activity.
   Only motive.
  Long-term process.
 
Q3.In the case of insurance, the product is a____.
   Promise.
   Brand name.
   Policy document.
   Agent.
   Insurance contract.
 
Q4.When was the Consumer Protection Act enacted?
   1986
   1975
   1973
   1965
   1987
 
Q5.An ethical dilemma in business is-
   To choose between two wrongs for the business benefit.
   A conflict between alternatives, whether to choose good with less profit or bad with more profit.
   A conflict between two managers that simply reflects their ego.
   A conflict between two competitors for earning maximum profit.
   None of the above statements.
 
Q6.Rural population is the lowest in which of the following states?
   Goa
   Sikkim
   Assam
   Mizoram
   Meghalaya
 
Q7.Which government scheme will create a network of technology centers and incubation centers to promote start-ups and accelerate entrepreneurship in the agro-industry?
   DESIRE.
   ASPIRE.
   EMPIRE.
   INSPIRE.
   REHIRE.
 
Q8.Before making a buying decision, what factor can be skipped by a customer?
   His need to be satisfied.
  Evaluating the alternatives present in the market.
  Search which product has satisfied others’ needs.
   Search alternatives that can satisfy the need.
   He must want to satisfy that need.
 
Q9.Sustainability has given rise to a new concept of __.
   Single bottom line
   Double bottom line
   Triple bottom line
   A and B
   A and C
 
Q10.Which is the premier research organization in life insurance marketing in the U.S.?
  MIRA.
   IRDA.
   LIMRA.
   DIMRA.
  RAHIM.

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