IC88 MARKETING AND PUBLIC RELATIONS - 08

Q1.Why the business of non-life insurance is truly international?
   Reinsurance makes the business of insurance international.
   Insurance companies have associates in most of the countries.
   Insurance company reinsures the risk with other companies around the world.
   Insurance company helps in international trade.
   All the above statements are true.
 
Q2.For the insurance industry, Ombudsmen can be appointed to receive the complaints from the policyholder up to the value of-
   Rs. 20 lakhs or less.
   Rs.10 lakhs or more.
   Rs. 20 lakhs or more.
   Rs. 10 lakhs or less.
   Rs. 50 lakhs or less.
 
Q3.What EP 100 program aims at?
   Double energy productivity.
  Increase employment opportunities.
   Economic development.
  Making energy-saving equipment.
  Minimizing energy cost.
 
Q4.Which unique service characteristic reflects the interconnection between the service sector and its customer?
   Inseparability.
   Intangibility.
   Perishability.
   Homogeneity.
   Availability.
 
Q5.Lack of ethics in business give rise to-
   Loss in business.
   Customer loss and penalties.
   Ethics from employees.
  Legally penalized.
   None of the above.
 
Q6.Which cannot be the methods to be used by an insurance company to educate its customers?
   By keeping leaflets and brochures to take away.
   Giving regular classes about the product.
   Creating an office counter for answering queries.
   Gifting small items with insurer numbers to customers.
  Communication details with every policy issued to the insured.
 
Q7._ is a drag on the company and needs to be killed as early as possible.
   Cash cow
   The star
   The dog
   The cat
   Problem child
 
Q8.Services are distinguished from good mainly on five factors, below are a few, pick the odd one out.
   Intangibility
   Inseparability
   Homogeneity
   Perishability
   Ownership
 
Q9.Which criteria are followed by the census in identifying villages?
  The density of population should not be more than 400 per square kilometer.
   75% of the male working population should be engaged in agriculture.
  Place where the population does not exceed 5000.
   Both (a) & (b)
   All (a),(b)&(c)
 
Q10.____ goods are goods purchased frequently, immediately, and without planning or search for alternatives.
   Shopping
   Specialty
   Unsought
   Convenience
   Any of the above.

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