IC88 MARKETING AND PUBLIC RELATIONS - 02
| Q1.When the product of insurance does realize to the customer? |
| At the time of purchase. |
| At the time of interaction with an agent. |
| At the time of maturity. |
| At the time of claim. |
| None of the above. |
| Q 2. For which type of service sector, the capital requirement is low? |
| Tax management. |
| Organization development. |
| Export procedures. |
| Quality management. |
| All the above services. |
| Q3.The elements of service, are in the interactions, which take place i. At the time of sale. ii. At the time of servicing iii. At the time of claim |
| Only iii |
| Only ii |
| Only i |
| i and ii |
| All of the above |
| Q4.which of the following can be called shopping goods? |
| wrist watch |
| cough syrup |
| towels |
| school bag |
| None of the above |
| Q5.With the availability of the Internet as a vehicle for commerce, the concept of Reach has given way to the concept of Richness, which measures: i. Existing customers ii. Bandwidth iii. Interactivity iv. depth of customisation |
| I ii and iv |
| i iii and iv |
| ii iii and i |
| ii iii and iv |
| i and iii |
| Q6.A product is the outcome of a process. This is so in services also. The process is ___ and _ |
| Interactive and functional |
| Operational and interactive |
| Interactive and involving |
| Interactive and attractive |
| Attractive and functional |
| Q7.The business of Life Insurance was nationalized in___. |
| 1956 |
| 1973 |
| 1972 |
| 1957 |
| 1982 |
| Q 8. Which of the following is not an element of service in the context of insurance? |
| Benefits in the insurance plan. |
| Insurer attitude at the time of sale. |
| Services are provided at the time when the policy is in force. |
| At the time of settlement of the claim. |
| Responsiveness towards the customer’s queries. |
| Q9.In 1992 when Bombay suffered through communal riots and serial explosions, several companies got together to fund a campaign called __. |
| Help Bombay. |
| Salam Bombay. |
| Restore Bombay. |
| Protect Bombay. |
| Restart Bombay. |
| Q10.Unlearning in person’s behavior is invariably necessary___. |
| For a change in behavior. |
| Before a change in behaviour can occur. |
| After a change in behaviour. |
| If a person is willing to change. |
| None of the above statements is true. |