Q 1. What is the primary purpose of insurance in the context of assets?
Q 2. What is the function of the premium in insurance?
Q 3. How does segmentation help in serving different customers better?
Q 4. What are some benefits of having a strong brand?
Q 5. Why do consumers often engage in limited and incomplete searches for alternatives when making buying decisions?
Q 6. In non-life insurance policies involving mortgages, international trade, guarantees, etc., who can be the claimant?
Q 7. What factor is highlighted as crucial for the quality of service in the context of hotels?
Q 8. Which industry had a legal barrier to starting a company but not to becoming a consultant until 2000 in India?
Q 9. Select the correct option from the following with respect to “Rational Buying Process”.
Q 10. Identify the statement which best describes the term “Place utility of a product”.
Q 11. What makes recovery impossible in the context of complaints?
Q 12. What does the Boston Matrix take into account for product analysis?
Q 13. What is the general perception of insurance agents, and what efforts have been made to improve their image?
Q 14. what influences a customer's experience in the service industry?
Q 15. What is the primary focus of the Pradhan Mantri Sinchayee Yojana?
Q 16. In the context of ethical dilemmas, what is the nature of interpersonal dilemmas?
Q 17. What is a peril in the context of insurance?
Q 18. What considerations does an insurance company look at when determining the amount a person can insure their life for?
Q 19. When was the insurance business opened up for private companies in India?
Q 20. In a successful exchange, what must happen between the decisions of the producer and the customer?
Q 21. What tool or technology is mentioned for analyzing large volumes of data in market research?
Q 22. What is the purpose of setting specific marketing objectives in the context of marketing planning?
Q 23. What is the brand based upon?
Q 24. How does Vishal Sikka, CEO of Infosys, describe the role of automation enabled by artificial intelligence?
Q 25. In the context of buying decisions, what factors affect the choice of not only what to buy but also from whom to buy?
