IC88 MARKETING AND PUBLIC RELATIONS - 09
Que. 1 : Q1) The claims ratio depends on the market segment in which it transacts business and the standards of underwriting. Say whether True or False.
1. a) True
2. b) False
3.
4.
Que. 2 : Q2) Distribution of insurance products through banks is called ________.
1. a) Cold canvassing
2. b) Bancassurance
3. c) Nest
4. d) Referred leads
Que. 3 : Q3) Ownership of the goods pass from service provider to the buyer. Say whether True or False.
1. a) True
2. b) False
3.
4.
Que. 4 : Q4) The characteristics of the traditional rural market are
1. a) Long distances to travel to meet people
2. b) There is a strong influence of case, hierarchy and tradition
3. c) The banking network is extensive
4. d) All of the above three
Que. 5 : Q5) Services are distinguished from goods mainly on how many factors?
1. a) 5
2. b) 6
3. c) 4
4. d) 3