Q 1. ____ goods are those which are bought infrequently and the buying decisions are made without haste.
Q 3. Which of the following is not a dimension of 7Ps of service marketing mix?
Q 4. If an agent is serving only one principal, he may have exclusive rights and may be called a______.
Q 5. Under which insurance business almost the entire business from corporate bodies had been done through direct marketing?
Q 6. Which of the following statement is not true regarding ?reference groups? that influence the buying behaviour?
Q 7. Marketing concepts are based on the assumption that-
I. The producer has choices on what to produce.
II. The customer has choices on what to buy.
III. The customer has to buy what is available in market.
Q 8. What can be the marketing implications on special characteristic ?intangibility? of services?
I. It is difficult to match demand and supply for the marketer.
II. Services can be easily patented.
III. Customers may not be able to assess service qualit
Q 9. Which of the following statement is not true about insurance service sector?
Q 10. In the insurance service business who can be considered as an intermediaries?
Q 11. What is the objective(s) of the marketing activities?
I. To create wants.
II. Improve affordability.
III. Maintain availability.
IV. Advertise more.
Q 12. Every asset is expected to last a certain period of time during which it is expected to -
Q 13. Strategies will have to be -
i. Necessarily innovative
ii. Taking note of competition
iii Taking note of changes in the environment
Q 14. Which of the following statement is true in regards with the services business?
Q 15. Why the principle of marketing does not apply to services?
Q 16. A development of internet to insurance business is called____.
Q 17. The aim of Bancassurance is_____.
Q 18. Which of the following is not an advantage of distribution channel?
Q 19. If there are ten shops in a street stocking furniture, what will be the first factor that will attract the unfamiliar customer towards the shop?
Q 20. Under which insurance cover, insurer has a right to refuse the proposal as per the parameters in its underwriting manual?
Q 21. Which of the following statement is not true regarding costs of quality?
Q 22. Name the centre setup by the government of India for promoting advanced breeding technology, as part of the programme on improved animal husbandry?
Q 23. What can?t be the outcome of having differences in perception in people?
Q 24. Which of the following statement is not true about retailers in the distribution chain?
Q 25. In the subject of marketing management, the word ?market? refers to the aggregate of-
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