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Category: IC88 MARKETING AND PUBLIC RELATIONS – 15

IC88 MARKETING AND PUBLIC RELATIONS – 15

Que. 1 : Q1) A customer buys because he wants to satisfy a need. Therefore, before buying

   1.  a) he will never evaluate the alternatives on the basis of such comparisions

   2.  b) he will never gather data on the alternatives available and compare the data

   3.  c) he will search for alternatives that will satisfy the want

   4.  d) he will not become aware of a need to be satisfied

Que. 2 : Q2) When reliability exists, there is no need for documentation. Say whether True or False.

   1.  a) True

   2.  b) False

   3.  

   4.  

Que. 3 : Q3) What is product Obsolescence?

   1.  a) When the product is newly introduce in the market

   2.  b) The product gets into the declining stage.

   3.  c) The product reaches the maturity stage

   4.  d) None of these

Que. 4 : Q4) Generation of people born between years 1980 to 1990 are classified as________

   1.  a) matured

   2.  b) baby boomers

   3.  c) generation X

   4.  d) generation Y

Que. 5 : Q5) The wide term which includes advertising, sales and personal selling.

   1.  a) Distribution.

   2.  b) Warehousing.

   3.  c) Promotion.

   4.  d) Transportation.