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Category: IC88 MARKETING AND PUBLIC RELATIONS – 11

IC88 MARKETING AND PUBLIC RELATIONS – 11

Que. 1 : Q1) Candour is the best way of attaining credibility. Say whether True or False.

   1.  a) True

   2.  b) False

   3.  

   4.  

Que. 2 : Q2) _____________ occurs when the purchaser, after the purchase, starts getting doubts about the wisdom of the decision to buy.

   1.  a) Dissonance

   2.  b) Perception

   3.  c) Strokes

   4.  d) None of the above

Que. 3 : Q3) ________________ attempts to overcome the hesitations about buying and to induce the prospect to buy.

   1.  a) Sales promotion

   2.  b) Publicity

   3.  c) Advertisements

   4.  d) None of these

Que. 4 : Q4) A service perished if it is not used. Say Wheter True or False.

   1.  a) True

   2.  b) False

   3.  

   4.  

Que. 5 : Q5) In SWOT Analysis, What does O stands for

   1.  a) Optimum

   2.  b) Opportunity

   3.  c) Outfit

   4.  d) Office