Menu Close

Category: IC88 MARKETING AND PUBLIC RELATIONS – 02

IC88 MARKETING AND PUBLIC RELATIONS – 02

Que. 1 : Q1) The amount that the insurance company has to pay to the individual when the policy matures is called?

   1.  a) Sum assured

   2.  b) Premium

   3.  c) Bonus

   4.  d) Maturity value

Que. 2 : Q2) The concept of indemnity is based on the key principle that policyholders should be prevented from

   1.  a) insuring existing losses

   2.  b) making false insurance claims

   3.  c) paying excessively for insurance cover

   4.  d) profiting from insurance

Que. 3 : Q3) Which of the following factors is NOT relevant for segmentation?

   1.  a) Age

   2.  b) Income

   3.  c) Buying Behaviour

   4.  d) Marks obtained in school

Que. 4 : Q4) A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called

   1.  a) retailer

   2.  b) retailer

   3.  c) distribution channel.

   4.  d) logistics.

Que. 5 : Q5) Which of the following will be in the Secondary sector?

   1.  a) Textile Mill

   2.  b) Money Lender

   3.  c) Car dealer

   4.  d) Architect